Your business would have a store open 24 hours a day 7 days a week 365 days a year. Opportunity to reach new markets. However, with a web store it’s entirely possible that that same person could find you online and orders.Limitless possibility for creation of new sales channels. With e-commerce you could potentially approach all over the world more easily.Sell a wider range of stock items.Make more profit per item sold. The math is different, however your costs to sell each stock item goes down dramatically once your web store becomes established and you start to see decent traffic volumes.
By consequence you should be able to make a higher margin, even with the slightly lower sale price you will almost certainly need to offer online.e-Commerce stores can be setup to offer upsells. Upsells are designed to increase the sale value of each customer.Cross-sells. are offers of other complimentary products at checkout. Think about when you are in the supermarket and you get to the till. There are always lots of products surrounding you on your wait to pay. Sometimes special offers. With e-commerce, this can also be the case. In fact you can be even more targeted! With e-commerce you will have great data about your customers behaviour on your e-commerce store. This data will allow you to adapt your store over time to make it more effective.If configured correctly your e-commerce store should be collecting email addresses for you of potential customers in the future and also of existing customers. With email marketing (executed properly) you have an extremely low cost method of continually driving traffic back to your store with special offers, competitions etc.If you take the time and build a social media strategy, having an ecommerce store should increase the effectiveness of what you can achieve with social media.
There are exceptions to every rule but generally speaking for ecommerce the majority of your visitors/customers will be sitting at a laptop/computer when making purchases. It is easier for you to incentivise or ask them for a mention on Twitter or Facebook. It’s also slightly easier for them to do it if you use the right technology so consequently your new customer is more likely to oblige.Data.
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